What Gets Measured Gets Changed
Powering the Energy Transition
The world’s biggest challenges aren’t always the hardest: they’re the hardest to understand. In this engaging keynote, Michelle Li makes complex topics simple, relatable, and actionable. Using carbon as a case study, she shows how better understanding leads to better decisions: for individuals, organizations, and industries.
Book Michelle for your next eventEnergy & Utilities, right now
The energy transition depends not only on technology, but on helping people understand and embrace change.
Translating complexity into clarity
Michelle Li has built her career translating complexity into clarity.
She began in the world of science, earning a Bachelor’s in Biology and Chemistry and a Master’s in Cancer Genetics, where she helped advance research on one of medicine’s most complex challenges. She then spent nearly a decade in Silicon Valley with Salesforce and DocuSign, helping organizations understand sophisticated technologies and translate technical capabilities into real business value.
Today, as Founder of Clever Carbon, Michelle applies that same gift to one of the world’s most important, and often misunderstood, topics: climate change.
Whether explaining cancer genetics, enterprise software, or carbon emissions, Michelle has a unique ability to make complex ideas simple, relatable, and actionable. Her engaging style has inspired audiences around the world, helping Fortune 500 companies, professional sports organizations, governments, and global brands build understanding, spark curiosity, and turn knowledge into meaningful action.
Michelle is known for making the invisible visible. Through storytelling, pop culture, and unexpected connections, she turns complex topics into memorable “aha” moments. From Taylor Swift to coffee to everyday products, Michelle connects familiar experiences to hidden systems, making ideas easy to understand and impossible to forget.
Organizations Michelle has worked with
What Gets Measured Gets Changed: Powering the Energy Transition
Every organization relies on data, but some of the most important data remains invisible.
In this interactive keynote, Michelle brings carbon to life through storytelling and real-world examples. She helps audiences understand where impact happens, and where opportunity exists.
The result: a clearer understanding of complex systems and practical ways to drive better decisions, innovation, and business value.
The opportunity map
What participants leave with
Rated the best by attendees
“What truly set her presentation apart was its fun, light, and unexpectedly different approach, making a complex topic engaging and memorable.”
“Her unwavering professionalism, dedication, and inventive ideas have significantly elevated the quality of our conferences. We consider ourselves fortunate to have crossed paths with Michelle.”
“Michelle is a master of group engagement! As one student said "who knew that learning about something so dire could be so fun."”
Book Michelle for your next event
Michelle customizes What Gets Measured Gets Changed for conferences, leadership events, and teams.
Book Michelle