What Gets Measured Gets Changed
Creating Value Through Smarter Choices
The world’s biggest challenges aren’t always the hardest: they’re the hardest to understand. In this engaging keynote, Michelle Li makes complex topics simple, relatable, and actionable. Using carbon as a case study, she shows how better understanding leads to better decisions: for individuals, organizations, and industries.
Book Michelle for your next eventRetail & Consumer Brands, right now
Consumers increasingly expect brands to provide sustainable products, transparent supply chains, and responsible business practices.
Translating complexity into clarity
Michelle Li has built her career translating complexity into clarity.
She began in the world of science, earning a Bachelor’s in Biology and Chemistry and a Master’s in Cancer Genetics, where she helped advance research on one of medicine’s most complex challenges. She then spent nearly a decade in Silicon Valley with Salesforce and DocuSign, helping organizations understand sophisticated technologies and translate technical capabilities into real business value.
Today, as Founder of Clever Carbon, Michelle applies that same gift to one of the world’s most important, and often misunderstood, topics: climate change.
Whether explaining cancer genetics, enterprise software, or carbon emissions, Michelle has a unique ability to make complex ideas simple, relatable, and actionable. Her engaging style has inspired audiences around the world, helping Fortune 500 companies, professional sports organizations, governments, and global brands build understanding, spark curiosity, and turn knowledge into meaningful action.
Michelle is known for making the invisible visible. Through storytelling, pop culture, and unexpected connections, she turns complex topics into memorable “aha” moments. From Taylor Swift to coffee to everyday products, Michelle connects familiar experiences to hidden systems, making ideas easy to understand and impossible to forget.
Organizations Michelle has worked with
What Gets Measured Gets Changed: Creating Value Through Smarter Choices
Retail lives closest to the customer, and customers increasingly expect sustainable products, transparent supply chains, and responsible business practices. Yet some of the most important data behind every purchase, like carbon, remains invisible to shoppers and employees alike.
In this engaging keynote, Michelle Li uses her signature blend of creative storytelling, pop culture, interactive learning, and unexpected connections to break down complex topics and make them understandable, memorable, and actionable.
What do Taylor Swift concerts, Beatles records, your morning coffee, and the products on your shelves have in common? They all reveal hidden systems (sourcing, packaging, logistics, and carbon) in ways that people instantly understand.
The keynote concludes by exploring how retailers and consumer brands can use data to uncover sustainability opportunities across the business: from products and packaging to logistics, stores, supply chains, consumer engagement, procurement, and waste reduction. Audiences leave seeing data as a way to create value through smarter choices: for the business and for the customer.
The opportunity map
What participants leave with
Rated the best by attendees
“What truly set her presentation apart was its fun, light, and unexpectedly different approach, making a complex topic engaging and memorable.”
“Her unwavering professionalism, dedication, and inventive ideas have significantly elevated the quality of our conferences. We consider ourselves fortunate to have crossed paths with Michelle.”
“Michelle is a master of group engagement! As one student said "who knew that learning about something so dire could be so fun."”
Book Michelle for your next event
Michelle customizes What Gets Measured Gets Changed for conferences, leadership events, and teams.
Book Michelle